Horti Fair 2011
The Horti Fair 2011 took place from 1 to 4 November inclusive, when 23,240 visitors from 65 countries collectively paid 27,500 visits. The Horti Fair 2011 had 599 exhibitors from 32 countries.
Horti Fair visitor profile
The Horti Fair is the biggest international trade fair for Technology, Innovation and Inspiration in Horticulture. This is made clear by the fact that the Horti Fair 2011 was attended by 23,240 visitors from 65 countries, who collectively paid 27,500 visits. The ratio of international visitors to Dutch visitors was 55%-45%.
Professions
Forty-two percent of all visitors to the Horti Fair 2011 were growers or plant breeders: 14% work in vegetable cultivation, 14% in cut flowers, 12% in house plants and pot plants. 15% of the visitors work in wholesale or export, 32% are employed by supply companies.
Reasons for visiting
Finding out about new technologies, products or services is the principal reason why most visitors attend the Horti Fair. Other frequently stated reasons are the general market overview, contact with existing business associates, and making the acquaintance of new suppliers.
Horti Fair exhibitor profile
The Horti Fair 2011 numbered 599 exhibitors. They came from 33 countries, making the Horti Fair the most internationally focused trade show in the world.
Objectives for taking part in the trade fair
The exhibitors at the Horti Fair 2011 were asked what their most important objective was in taking part in the event. The following reasons were given most often:
| Acquiring new customers | 83 % |
| Increasing name awareness | 62 % |
| Strengthening customer contacts | 61 % |
| Increasing product awareness | 47 % |
| Putting in an appearance | 33 % |
| Product introduction | 31 % |
| Exchange of information | 28 % |
Visitors Horti Fair 2011
Professions
| Growers, plant breeders | 42% | |
| - greenhouse horticulture, vegetables | 14% | |
| - greenhouse horticulture, cut flowers | 15% | |
| - house plants / pot plants | 13% | |
| - other | 21% | |
| Non-growers | 57% | |
| - wholesale / export | 16% | |
| - service provider | 16% | |
| - technical supplier | 18% | |
| - other | 33% | |
Goal of the visit
| Learning about new technologies, products, services | 62% |
| General market overview | 45% |
| Maintaining contacts with suppliers | 45% |
| Contacts with fellow professionals | 37% |
| Gaining insight in the state of the art | 31% |
| Acquiring new knowledge | 43% |
Product interest
| Technology | |
| - greenhouse construction and engineering | 30% |
| - automation | 32% |
|
29% |
| - lighting | 23% |
| - water treatment | 21% |
| - internal logistics / material handling | 15% |
| - cooling | 14% |
| Supplies | |
| - potting compost, fertilizers & substrates | 24% |
| - machines and equipment | 30% |
| - horticultural supplies | 27% |
| - crop protection | 23% |
| - packaging | 18% |
| - advice, information and services | 18% |
| Production | |
| - vegetables and fruit | 16% |
| - pot plants | 22% |
| - cut flowers | 21% |
| - basic material/ seeds/ plants (floriculture) | 17% |
| - basic material/ seeds/ plants (food crop horticulture) | 13% |
| Trade | |
| - sales organizations, floriculture | 9 |
| - sales organizations, vegetables and fruit | 7 |
