House of Quality

A new decor, a single top location at the Horti Fair, and a new name - the House of Quality. With these ingredients the success formula of the House of Quality will be continued in 2007

New decor
A new decor, grafted onto the new location, has been developed for the House of Quality. It is flexible and surprising, showing flowers and plants to their fullest advantage against the backdrop of a pure and natural basic setting of wood. The concept is the brainchild of Elize Eveleens, who was appointed chief arranger for the Horti Fair House of Quality this year and has more than twenty years of experience as an arranger in the Netherlands and elsewhere.

Familiar adjudication and expert team
True to tradition, the adjudication at the Horti Fair will be carried out by the judges of the VKC (Permanent Judging Committee) and under its auspices. The organization of the judging – the biggest in the world, with the widest range of products – will be in the hands of the same colleagues as in the past.

Top location
Starting in 2006, the entries for the House of Quality will be concentrated in a single area – in the heart of the Horti Fair, immediately opposite the main entrance at hall 1 (the Europahal). The concentration in the House of Quality offers many advantages, including a complete overview of all entries and more opportunities to compare products, and their quality first and foremost. There is more tranquillity as well in this oasis of flowers, plants and tree nursery products at the heart of the worldwide horticultural showcase that is the Horti Fair.



Furthermore, the concentration in the House of Quality offers more options for organizing gatherings, focusing on product groups for example. The House of Quality is a prime venue for this purpose.

Interpolis is the principal sponsor of
the House of Quality.